JULY 25, 2017

What to look for in a travel...

For your travel business, choosing the right technology partner is a crucial decision which will ultimately determine your success online. However, it’s not an easy search, therefore you will need to ask the right questions in order...

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AUGUST 11, 2017

Does your travel website...

Almost half of all consumers now read reviews before making a purchasing decision, making them essential for any travel business with an online presence. Here are just a few reasons why reviews are integral to the success of your company...

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SEPTEMBER 12, 2017

Millennials: the future...

If you’re not marketing to the millennial crowd, now’s the time. With thousands among thousands of exotic destinations and enticing outings filling the social feeds of millennials, it’s hardly surprising this generation has made travel...

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OCTOBER 4, 2017

Understanding the “bleisure”...

So, what is a “Bleisure” traveller you ask? It’s quite simple, a bleisure traveller is what you get when a traveller mixes his or her business trip with leisure time. But the questions you really need to be asking are: what factors...

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NOVEMBER 1, 2017

Mobile browsing now...

The mobile revolution is upon us in the travel industry. We've been trying to get travel brands to prepare for it for, well, as long as we can remember, but now it's officially here....

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DECEMBER 24, 2017

Understanding the traveller’s...

To provide the very best booking experience on the market, you will first need to know exactly how your customers research and plan their holiday when booking online. So, sit back, relax, and let us take you through the traveller’s...

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JANUARY 23, 2017

Success in travel is...

Your marketing efforts are only ever as good as your own-brand website – never a truer statement made in the travel sector. Whether you're an online travel agency (OTA), a hotel brand or an airline, you depend on...

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FEBRUARY 20, 2017

How to avoid high...

On average, research shows that the conversion rate for travel websites is at a dismal 3%, and the rate at which travellers will decide to abandon their online bookings is extremely high at 75%. The industry as a whole will...

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MARCH 20, 2017

12 ways to increase...

There are many instances in the online travel market where visitors will land on a travel website, search for accommodation, flights, hotels etc. only to leave without completing the booking.95% of all traffic for hotel...

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